Causiq for e-commerce

![](/images/ecom%20\(1\).png)<br/><br/>The data generated from the entire customer journey is crucial fore-commerce. Without accurate data, marketing attribution and customerjourney tracking, moving beyond informed gut feeling is next toimpossible.“Half my advertising spend is wasted; the trouble is, I don’t know whichhalf.”Marketing experts today are flooded with data, although navigating throughincomplete data from different platforms turns decision-making into ablindman’s buff.Causiq merges data from all ad platforms and uses AI to enable decisionmakers correctly attribute marketing KPIs and run what-if scenarios on adaily basisDo you recognise any of these problems?*   Upper funnel marketing is hard to measure, and so traffic-drivinglow-funnel marketing is probably over-prioritised*   Analyse conversions cross-platform: Google Analytics (last click) andMeta Ads (third party cookie) and Google Ads (last Google Ad click) givedifferent conversion rates.*   Tracking Prevention (ITP, ETP, uBlock), the[GDPR](https://gdpr.eu/gdpr-consent-requirements/) and walled gardens makemeasurements less accurate.*  [Repeated](https://www.theregister.com/2022/02/10/google_analytics_gdpr_breach/)[statements](https://www.theregister.com/2022/01/13/google_analytics_gdpr/)from EU [data protectionauthorities](https://www.theregister.com/2022/06/24/italy_google_analytics/)have ruled the use of Google Analytics illegal in the EU (unless you canshow it does not receive personal data).*   How can I measure both cost-of-acquisition (CAC) and life-time-valuein the same tool?*   Creating a unified data warehouse would drastically improve marketingexecution capability, but you lack the tech expertise or time.*   Suggestion:    With Causiq you can now get one system that solves marketing analytics for e-commerce, once and for all.## Marketing analytics with CausiqThe two founders Nima, an expert in performance marketing previouslyleading a team of marketers, and Henrik; a software engineer with asingle-minded focus on understanding complex systems, met up anddiscovered they could solve this problem together.First we took the classic media mix model and made it run daily byintegrating with all the marketing platforms.Secondly, we built a pixel (which can be run in cookie-less mode) that cantrack utm_\* tags and provides all the features you want of behaviouralanalytics.Thirdly, we unify this data in our app and present you with daily metricson how your channels and campaigns are performing.Lastly, you can export all your marketing data as AI-enriched data intoyour Business Intelligence (BI) system like Power BI, Tableau or Looker.Nowadays, using Causiq means you have a team of engineers and scientistshelping you optimise your marketing.


Causiq for e-commerce

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